Career Orientation Program for Secondary School Students
Established in July 2002, the Hong Kong Employment Development Service (HKEDS)is a non-profit, Section 88 tax-exempt charity dedicated to "sustaininghuman resources development" through professional employment counselingand training. With HKCAAVQ accreditation, HKEDS will offer QualificationsFramework (QF) Level 4 courses from April 2026 and is an approved training bodyfor the Employees Retraining Board. The organization also partners with over 60schools to provide comprehensive career planning.
Service Highlights
• Professional Trainer Team: Possesses extensive experience in careerplanning, education, psychology, diverse industries, and cross-regionalprojects.
• Whole-School Engagement Framework: Supports three-way collaborationamong students, parents, and teachers to build a sustainable career culture.
• Cross-Regional Vision: Integrates Mainland exchanges, Mainlandinternships, and international exchanges to help students deepen careerexploration through practical experience.
• School-Based Customization: Tailors curricula specifically to schoolgrade levels, student characteristics, and development goals.
Target Audience
• Upper Primary Students (Primary 4 to Primary 6)
• Junior Secondary Students (Secondary 1 to Secondary 3)
• Senior Secondary Students (Secondary 4 to Secondary 6)
• Tertiary and University Students
• School Staff
• Parents and Other Stakeholders
1) Personal Potential Development
1.1 Self-Understanding: Personalityprofiling
Interest Exploration & Skills: Mappingpersonal interests and capabilities
Values & Motivation: Discovering corevalues and driving forces
Self-Image: Building positiveself-perception and self-confidence
1.2 Learning & Self-Management Skills
Goal Setting: Formulating goals andconcrete action plans
Time Management: Strategies for schedulesand focus training
Learning Strategies: Understandingdifferent learning habits and styles
Emotional Management: Techniques for stressreduction and emotional regulation
Self-Monitoring: Developing criticalself-reflection and assessment skills
1.3 Interpersonal Communication & Collaboration
Teamwork: Role assignment and collaborativegroup dynamics
Conflict Resolution: Managing disagreementsand practicing empathy
Public Speaking: Presentation skills andaudience engagement
Social Skills: Building relationships andeffective networking
1.4 Problem Solving & Decision Making
Problem Analysis: Developing logical andanalytical thinking
Creative Thinking: Multi-perspectivereasoning and ideation
Risk Assessment: Evaluating and comparingdifferent options
Scenario Decision-Making: Simulations foreducation, career, and life choices
1.5 Life Management Skills
Basic Finance: Concepts of income,expenses, savings, and budgeting
Smart Consumerism: Evaluation of purchasingdecisions and consumer values
Risks & Responsibilities: Understandingloans, credit cards, and contracts
Financial Planning: Goal setting andlong-term asset management
Fraud Prevention: Identifying financialtraps, scams, and digital pitfalls
1.6 Innovative Thinking
Creative Techniques: Methods for unlocking originalideas
Design Thinking: User-centric problem-solvingframework
Innovation Solutions: Generating creativefixes for practical problems
Interdisciplinary Integration: Combiningknowledge across different fields
1.7 Workplace Language Foundations (Chinese, English, Putonghua)
Business Writing: Composing emails, memos,and presentation scripts
Oral Communication: Presentations,receptions, handling inquiries, and complaints
Industry Jargon: Contextual dialogue andsector-specific terminology
Customer Service: Cross-culturalcommunication and client relations
AI-Assisted Language Tools: Leveraging AIfor proofreading, summarizing, and translating
2) Further Education
2.1 Further Education Information
Local articulation pathways (DSE, Diplomaof Applied Education, Associate Degree, Higher Diploma, Bachelor's Degree)
Mainland China studies (Admissions Schemefor HK/Macau/Taiwan students, Mainland universities, professional programmes)
Overseas studies (UK, US, Australia,Canada, Asia)
University disciplines and admissionrequirements
Evaluating and comparing sources ofeducational information
2.2 Subject Selection Strategies
Analysis of interests and capabilities
Relationship between academic subjects andcareers
Designing personalized further educationroad maps
2.3 Education Planning & TimeManagement
Learning strategies and GPA/academic resultmanagement
Establishing academic goals and actionplans
Extracurricular activities and portfolioplanning
Accumulating experiences for admissions(competitions, volunteering, project-based learning, internships)
2.4 Application Skills & Self-Presentation
Personal Statement writing
Interview skills (group discussions,individual interviews)
Building CVs and Student Learning Profiles(SLP)
Demonstrating personal capabilities,experiences, and motivation
Professional image building
Mock interviews with instant feedback
3) Career &EmploymentTopicContent
3.1 Industry Knowledge
Understanding Hong Kong's 8 Major Centres(International Finance, International Shipping, International Trade,Asia-Pacific International Legal and Dispute Resolution, International AviationHub, International Innovation and Technology, Regional Intellectual PropertyTrading, and East-Meets-West Centre for International Cultural Exchange)
Understanding Hong Kong's 9 Key Industries(Accommodation & Food Services, City Operation, Construction, Education,Healthcare, Manufacturing, Retail, Social Services, and Tourism)
Analyzing HK's future manpower demands,sector trends, and cross-border cooperation
3.2 Vocational Skills Training
Experiencing real-world workflows acrossdiverse sectors
Mastering technical skills through hands-onpractice
Understanding professional standards andworkplace cultures
3.3 Job Hunting & Interview Skills
Resume and CV writing strategies
Professional image building and corporateetiquette
Mock interviews to master core competitivecompetencies
3.4 Workplace Regulations & CommonTraps
Introduction to basic legal rights:Employment Ordinance, statutory minimum wage, contractual obligations, andOccupational Safety and Health (OSH)
Real-case analysis of recruitment scams,unreasonable unpaid trial shifts, hidden contract clauses, and modern job traps
3.5 Workplace Experience & PracticalLearning
Immersive learning to understand workplaceoperational workflows
Corporate visits and site observations
Simulated work assignments and corporateinternship placements
3.6 Industry Professional Sharing
Direct networking with real-worldpractitioners from diverse fields
Industry talks and career sharing sessions
4) AI CapabilityDevelopmentTopicContent
4.1 AI Literacy Foundations
Understanding core principles,applications, and technological limits
Analyzing the role of AI across diverseindustry sectors
Exploring AI risks, ethics, and responsibleusage guidelines
4.2 AI Productivity Skills
Mastering AI for data organization,summarization, and analysis
Assisting writing tasks (reports,reflections, Student Learning Profiles)
Assisting visual creation (presentations,graphics, and video production)
Assisting planning (further educationroadmaps, study schedules, career directions)
4.3 AI Industry Applications
Hospitality & Tourism: Customer servicechatbots and demand forecasting
City Operation: Smart city infrastructuresystems and data analytics
Construction: Building Information Modeling(BIM) and automated safety monitoring
Education: AI teaching assistants andpersonalized learning pathways
Healthcare: Medical imaging analysis andcontinuous health monitoring
Manufacturing: Industrial automation andquality control inspection
Retail: Sales forecasting and consumerbehavior tracking
Social Services: Case data analysis andrisk evaluation models
4.4 AI for Admissions & Job Hunting
Leveraging AI to draft and refine PersonalStatements
Conducting mock interviews withAI-generated questions and feedback
Using AI to compare academic programmes andanalyze admission requirements
Utilizing AI to write and optimize jobapplication documents
Format for Domains 1 to 4:Lectures,workshops, day camps, simulation activities and training, role-playing,hands-on operations, corporate visits and site observations, and industryprofessional sharing sessions.
5) Individual or Group CounsellingServices
5.1 Personal Growth & Emotional Support
Assisting students in managing stress,emotions, and interpersonal difficulties
Enhancing self-regulation skills andpsychological resilience
Providing a safe environment for studentsto explore feelings, build a healthy mindset, and adapt to academic and dailylife challenges
5.2 Interpersonal Communication &Social Skills
Utilizing situational practices,role-playing, and reflective activities to improve communication, conflictresolution, and empathy
Helping students establish mature andeffective interaction patterns within peer groups, families, and futureworkplaces
5.3 Career Planning & Further EducationGuidance
Grounded in self-understanding, interestexploration, and capability analysis to help students clarify education andcareer paths
Assisting in formulating personalized goalsand concrete action plans
Providing educational consultations,subject selection guidance, interview preparation, and personal statementreviews
5.4 Behavioural & Learning MotivationCounselling
Offering strategy training and behaviouraladjustment support for students facing low learning motivation,procrastination, weak focus, or self-management challenges
Helping students establish positive studyhabits, self-discipline, and a sense of responsibility
5.5 Home-School Cooperation & ParentSupport
Supporting the establishment of a stablesupport system across home and school environments through parent consultationsand home-school collaborations
Helping parents understand their children'sneeds while enhancing family communication and collaborative problem-solvingskills
6) Mainland China Exchange
Service Experience
Government Funding: Funded by the Home andYouth Affairs Bureau (HYAB) and the Youth Development Commission (YDC) since2015 to organize Mainland youth exchange and internship services.
School Partnerships: Appointed by numerousschools and organizations to execute specialized internships, exchange tours,and study missions.
Track Record: Served over 1,500participants across diverse exchange, study, and internship initiatives.
Professional Qualifications: Arrangedstudent participation in Mainland professional qualification examinations.
Inbound Delegations: Hosted official studyvisits from Mainland tertiary institutions.
Industry Recognition: Awarded the"2024 Hong Kong Outstanding School Study Tour Commendation" forproviding high-quality exchange opportunities and fostering internationalperspectives in Hong Kong's next generation.
Format
Study Tours: Executed as 1-to-7 day studymissions.
Active Learning: Combines thematic visits,specialized tasks, and reflection activities to deepen students' understandingof national development, industries, and society through real-world scenarios.
Learning Portfolios: Outfitted withdedicated study logs to guide students through observation, logging, analysis,and reflection, directly maximizing knowledge retention and learning outcomes.
6.1 National Development & UrbanConstruction
Provides hands-on exposure to China'slatest achievements in economy, technology, and infrastructure to deepennational understanding.
Site visits to major national engineeringprojects.
Insights into national planning frameworksand the strategic positioning of the Greater Bay Area (GBA).
Studies on urban governance, smart citysystems, and green/sustainable development.
6.2 Innovation Technology & FutureIndustries
Aligns with national tech milestones andfuture manpower needs to broaden students' STEM and innovation horizons.
Visits to leading innovation and technologyparks.
Immersive experiences in AI, robotics,smart manufacturing, and life sciences.
6.3 History, Culture & Red Resources
Cultivates national identity throughhistorical sites and cultural environments.
Visits to museums, heritage landmarks, andnational education bases.
Studies on Chinese culture, revolutionaryhistory, and national spirit.
Hands-on experiences in traditional culture(calligraphy, intangible cultural heritage crafts, folk activities).
6.4 Industry-Specific Themes
Field visits and practical experiencescovering healthcare, social services, education, urban management, commerce,and cultural industries.
Helps students grasp operational workflows,technology adoption, manpower demands, and corporate cultures in real-worldsettings.
Facilitates corporate tours, operationaldemonstrations, practitioner dialogue, and task-based learning to track currentindustry developments, explore personal interests, and map out academic andcareer paths.
6.5 Cross-Strait Youth Exchange &Social Experience
Encourages interaction between Hong Kongand Mainland students to cultivate cross-regional perspectives and socialskills.
Joint-school exchanges with Mainlandcounterpart institutions.
Group collaboration, project-basedlearning, and cultural sharing.
Insights into lifestyles, core values, andlearning cultures in both regions.
6.6 Further Education & CareerExploration
Showcases practical pathways for studying,working, and developing a career in mainland China.
Visits to Mainland higher educationinstitutions.
Insights into Mainland admission systems,specialized academic disciplines, and campus life.
Exploration of career opportunities, jobmarkets, and talent policies within the GBA and across the Mainland.
Fees
Fees are customized based on the selectedtopics, duration, student capacity, and delivery format. A tailor-made proposaland quotation will be provided upon request to ensure alignment with theschool's needs and budget.
Inquiries
Hotline: 5596 5845 (WhatsApp)
Phone & Email:
3165 7596 (Ms. Lau); nicole.lau@hkeds.org
3165 7583 (Ms. To); abbie.to@hkeds.org
3165 7599 (Ms. Wong); nana.wong@hkeds.org
2326 6805 (Head Office); es@hkeds.org
Address: Units 101-106, G/F, Lung WahHouse, Lower Wong Tai Sin Estate (Area 1), Wong Tai Sin, Kowloon (Head Office)
Website: www.hkeds.org
Service Centres: Wong Tai Sin, Mong Kok,and Yuen Long
